Maria Semple’s Go Gentle
Marketing Campaign Designs
I partnered with marketing to conceptualize and execute an eye-catching window display at Barnes and Noble’s Upper West Side location for the promotion of Maria Semple’s newest novel Go Gentle.
The final deliverables included 4 custom vinyl decals, additional accessories (pigeons! burrito! street lamps! Greek diner coffee cup!) sourced and styled to connect to elements of the story that are distinctly New York.
Also featured is a custom booklet I designed using the author’s own handwritten notes, presented as the philosophy workbook main character, Adora, uses for her own Stoicism practice.
2023
Proof of concept
A shot of me and the fabulous title marketer, Molly Pieper, executing our vision at Barnes and Noble.
More from the
Go Gentle
campaign
A selection of paid advertising from the multi-million impression campaign.
Animated book trailer for Go Gentle
Book mockup, reshared by
Oprah’s Book Club
Out of home video advertisement
Amazon A+ retailer images
A selection of promotional items for big-mouth and influencer mailings to promote the book ahead of publication.
I designed the Advance Reader Copies, jiffy mailers, baseball hats, mailer boxes, a philosophy pamphlet written from the main characters perspective, featuring the author’s handwritten notes, and custom notecards for the author to thank those receiving this special mailing for supporting her work.
2022
Advance Reader Copy: I designed the spine, back cover, tip-in, and inside cover.
Main cover art design by Vi-An Nguyen