Brigitte Knightley’s The Irresistible Urge to Fall for Your Enemy

The Campaign

Challenge: Launch cult-favorite fanfiction author Brigitte Knightley’s debut novel in an overcrowded romantasy market.

Strategy: Use the testimonial of Knightley’s fans and supporters to establish legitimacy and excitement for the novel across paid media, social, web, and influencer outreach mailers.

Impact: An instant #2 New York Times bestseller and a national bestseller for six consecutive weeks.