Brigitte Knightley’s The Irresistible Urge to Fall for Your Enemy
Marketing Campaign Designs
2023
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When I tell you I was excited to work on this debut author, I truly cannot overstate how excited I was—I had long been a fan of this author’s work in the fan-fiction community. And to discover the cover art was illustrated by THE Nikita Jobson?! Dreams do come true. This read is everything I love wrapped up in one package and I had a blast working on it.
The Irresistible Urge to Fall for Your Enemy hit #2 on the New York Times Bestseller List for hardcover format the week it was published.
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A selection of ads
Social advertisment
Exclusive
promotional
mailer designs
The promotional mailer designs I created for this title included: a jiffy mailer, sticker sheet, foiled bookmark, custom tea sachet sticker, and a Lunar Moon Cycle booklet, where the main character tracks moon phases to assist in her research.
In addition to designing, I love when I can contribute copy to campaigns—the warning on the shipping label side of the jiffy is copy I suggested, as well as the “even enemies share tea” copy on the tea sachet sticker. Collaborative campaigns are the best campaigns,
Featured in the lunar magic booklet are digital collages I created to match the descriptions in the text, as well as field notes from the main character.
An animation that mimics the holographic finish of the bookmarks.
Photos shared from recipients of the promotional mailer.