Hoda Kotb’s Jump and find joy

Marketing Campaign Designs

For her pivot from contemporary romance to romantasy, I wanted to give author, Falon Ballard, a set of designs that felt unlike anything she’s received for her books before.

At the start of the campaign she sent over some inspiration, pictured below, and I could not wait to take the art nouveau style and run with it.

My job as a marketing designer is made so easy when I get to play with covers as stunning as this one. I was lucky enough to be able to reuse the gorgeous artwork in all of the marketing assets.

Jacket design by Sanny Chiu and illustrations by Adelle Kincel

2023

Social share animation to highlight the exclusive special edition features.

Inspiration provided by the author

Excerpt shares

Exclusive
promotional
mailer designs

The main interior and exterior design of the mailer box was my absolute favorite challenge to execute in this campaign. I wanted to push the existing design scheme further into the art nouveau style.

Here, I blend organic curved shapes with the whiplash lines of the vines, and use the unexpected type movement to add a touch of asymmetry. The final compositions are unexpected but still balanced with the addition of flower ornaments and added playful type interactions, all characteristic of art nouveau while still maintaining the spirit of the cover design.

Watch as we pack the promotional box for Something Wicked!

I designed custom hand fans, foiled invitations, and a sticker sheet to go inside the mailer box.

A video I took on the day of assembling the mailers to highlight how stunning the shine of the foiled invitations were.

I love how high-luxe the soft touch finish and foil details made these.

Photos shared from recipients of the Something Wicked promotional box. I couldn’t be more pleased at how well received they were.